Balance is a Web3 experience infrastructure built by the Epal team for mass adoption, dedicated to providing a smooth Web3 transition experience for Web2 users. Balance leverages its user traffic pool to bring change to multiple industries, especially social and gaming, by combining blockchain and AI technologies. Developers can easily build and promote games and apps with powerful blockchain and AI tools, while users can enjoy a more personalized, diverse and interactive experience, driving the mass adoption of Web3 technology around the world.