Metaplex (MPLX) is a decentralized protocol that powers the creation, sale, and use of digital assets, particularly NFTs, on the Solana blockchain. Launched in August 2021, it has become a key player in the Solana ecosystem, responsible for minting over 20 million NFTs for 5.9 million unique collectors. This accounts for over 99.9% of the NFT market on Solana, making it the dominant protocol in the space and a key driver of new user adoption.
The protocol has facilitated a thriving multi-billion-dollar economy, with more than $3.5 billion USD in primary and secondary sales. Of this, over $990 million has been transacted directly through the Metaplex Protocol, supported by various services such as Token Metadata, Candy Machine, and Auction House. These numbers underscore Metaplex’s integral role in Solana's digital asset and NFT landscape.
Metaplex provides a comprehensive digital asset standard and a suite of tools for developers and creators, empowering them to build and innovate within the ecosystem. In addition, the introduction of the $MPLX Token enhances the platform's functionality, offering new governance and utility features within the Metaplex ecosystem.
Explore the tokenomics of Metaplex (MPLX) and review the project details below.
What is the allocation & supply schedule for Metaplex (MPLX) ?
1,000,000,000 (1 billion) MPLX tokens
1. Creators & Early Supporters (21.90%) allocated to creators and early supporters. These tokens reward key contributors who supported the early development of the Metaplex ecosystem, including buyers from the early financing rounds.
Vesting Plan: 50% of each participant's tokens will be delivered 1 year from the first token airdrop on September 19, 2022, and the remaining 50% will be delivered over the following year on a monthly pro-rata basis.
2. Metaplex DAO (16.00%) allocated to the Metaplex DAO for protocol changes, ecosystem grants, and strategic initiatives. Tokens held by the DAO are distributed through community proposals, governed by $MPLX.
Vesting: Metaplex DAO tokens are not subject to any vesting schedule and are immediately usable.
3. Metaplex Foundation (20.31%) allocated to the Metaplex Foundation to support community-driven growth of the Metaplex ecosystem. This includes hiring, grants, and other flexible programs to support broader ecosystem development.
Vesting: Metaplex Foundation tokens are not subject to any vesting schedule and are immediately usable.
4. Strategic Round (10.20%) allocated for strategic partners in pop culture, entertainment, sports, and other industries to advocate for Metaplex and NFTs in the broader economy.
Vesting Plan: This portion also has a 1-year cliff, with 50% of tokens delivered 1 year from the first airdrop, and the remaining 50% delivered over the next year on a monthly pro-rata basis.
5. Everstake (10.00%) allocated to Everstake, a well-established development shop and Solana staking service provider, which was one of the founding teams behind the Metaplex Protocol.
Vesting Plan: Everstake's tokens are subject to a 2-year cliff, with a 1-year linear vesting thereafter.
6. Community Airdrop (5.40%) allocated for the Community Airdrop, which includes the Developer Airdrop (for Genesis Developer NFT holders), Creator Airdrop (for creators launching NFT projects using Metaplex), and Collector Airdrop (for early adopters and heavy minters of Metaplex NFTs).
These tokens are not subject to any vesting schedule and are immediately usable.
7. Metaplex Studios (9.75%) allocated to Metaplex Studios, a key member of the Metaplex community. Metaplex Studios accelerates the development of the Metaplex Program Library and Digital Asset Standard through protocol development, developer tools, commercial partnerships, community support, and first-party app development.
8. Founding Advisors (3.34%) allocated to Founding Advisors who have advocated for Metaplex to creators and developers in Web3 and beyond. These teams and individuals were instrumental in the launch of Metaplex and will continue to advocate for the growth of the ecosystem.
Vesting Plan: Advisor tokens are subject to a 1-year cliff, followed by 1-year linear vesting, and have a 1-year lock-up from the first token airdrop.
9. Founding Partners (3.10%) allocated to Founding Partners, early supporters of Metaplex who helped launch some of the first NFT storefronts. These partners continue to provide valuable input on the Metaplex program library, NFT standard, and developer tools.
Vesting Plan: Partner tokens have a 1-year cliff, followed by 1-year linear vesting, and a 1-year lock-up period starting from the first token airdrop.
Metaplex (MPLX) is a decentralized protocol that powers the creation, sale, and use of digital assets, particularly NFTs, on the Solana blockchain. Launched in August 2021, it has become a key player in the Solana ecosystem, responsible for minting over 20 million NFTs for 5.9 million unique collectors. This accounts for over 99.9% of the NFT market on Solana, making it the dominant protocol in the space and a key driver of new user adoption.
The protocol has facilitated a thriving multi-billion-dollar economy, with more than $3.5 billion USD in primary and secondary sales. Of this, over $990 million has been transacted directly through the Metaplex Protocol, supported by various services such as Token Metadata, Candy Machine, and Auction House. These numbers underscore Metaplex’s integral role in Solana's digital asset and NFT landscape.
Metaplex provides a comprehensive digital asset standard and a suite of tools for developers and creators, empowering them to build and innovate within the ecosystem. In addition, the introduction of the $MPLX Token enhances the platform's functionality, offering new governance and utility features within the Metaplex ecosystem.