Metaplex (MPLX) is a decentralized protocol that powers the creation, sale, and use of digital assets, particularly NFTs, on the Solana blockchain. Launched in August 2021, it has become a key player in the Solana ecosystem, responsible for minting over 20 million NFTs for 5.9 million unique collectors. This accounts for over 99.9% of the NFT market on Solana, making it the dominant protocol in the space and a key driver of new user adoption.

The protocol has facilitated a thriving multi-billion-dollar economy, with more than $3.5 billion USD in primary and secondary sales. Of this, over $990 million has been transacted directly through the Metaplex Protocol, supported by various services such as Token Metadata, Candy Machine, and Auction House. These numbers underscore Metaplex’s integral role in Solana's digital asset and NFT landscape.

Metaplex provides a comprehensive digital asset standard and a suite of tools for developers and creators, empowering them to build and innovate within the ecosystem. In addition, the introduction of the $MPLX Token enhances the platform's functionality, offering new governance and utility features within the Metaplex ecosystem.