Mem is building a decentralized social media protocol, with data sovereignty at its core. Users can own their friend graph, explore the blockchain, and earn by sharing knowledge. With the power of reputation and smart contracts, people can use their identities to take real-world actions, such as asking questions, pooling funds for bounties, and building their own verifiable, context-specific reputations. Developers can embed Mem into their applications to provide a more personalized experience across the web.