Cent is building tools to address the biggest challenges for creatives of all types: aggregating audience, managing distribution, retaining ownership of intellectual property, and monetization. In 2020 — as an experiment to show that creative content originally published off the blockchain can be monetized on chain — Cent created Valuables , a marketplace where iconic tweets can be auctioned as NFTs. Jack Dorsey famously sold his first tweet on Valuables for $2.9M USD. Cent Pages, its premium NFT-publishing product, launched in 2022, providing creators with personalized, branded pages that can be customized and styled to suit individual needs. Pages empower creators to build and manage audiences of direct subscribers and notify those subscribers of each new NFT release, with just a few clicks, and no technical knowledge required.