Victor Busson is the Chief Marketing Officer and Head of Strategic Partnerships of Taurus SA. He has extensive experience in brand strategy and architecture, product marketing, and data-driven demand generation. As Brand Director for Greater China, based in Guangzhou, Victor spearheaded new product development for a leading P&G brand, its go-to-market strategy, and brand communication, resulting in increased top and bottom-line growth across channels and customers. Victor has a Master's degree in Management from HEC Paris.