As Global Head of Growth at OKX, Shimon Lazarov oversees the company's international user acquisition and retention. He is responsible for a range of marketing channels, including paid, organic, out of home, TV, and affiliates, among others. Prior to OKX, Shimon was Head of Growth at Kraken, CEO of LiveCoach, and a consultant at Boston Consulting Group. He has an MBA from Northwestern University's Kellogg School of Management and a BS in biology and business administration from The Hebrew University of Jerusalem.