Sebastian Honores Espejo is the Co-Founder & CPO at NeoKe. Having spent nine of those years at Booking.com, He has improved the experience of millions of travellers and actively participated in my company’s hyper-growth phase (going from a scaleup to the internet giant that it is now) by pioneering the application of Data Science to Product development (personalization, recommendations), by boosting Booking.com’s data-driven culture and by building and leading multiple Product organisations for B2C, B2B and B2B2C.