Josh Hannah is General Partner at Matrix Partners, Entrepreneur (Betfair, ehow/wikiHow) and VC (Matrix Partners).nHis entrepreneurial career began in 1999 when he cofounded Flutter.com in London and later led a merger with his biggest competitor, Betfair.com. The combined entity revolutionized the gaming industry by building the world’s first online marketplace for sports betting. Josh returned to the States in 2004. Soon after, he and a partner purchased eHow, an ailing, Web 1.0, how-to directory. Josh and his partner outsourced content creation to the community and employed then-new advertising and search engine optimization techniques. They increased revenue and traffic 30-fold before selling the company to Demand Media in 2006 for a 400-X return. As a partner at Matrix, Josh has invested in Huddle, Inflection and Taulia. Prior to joining Matrix, Josh invested in successful startups such as Aardvark (acquired by Google), Blingo (acquired by Publishers Clearing House), Designer Apparel (acquired by Sugar Media), Friendster (acquired by MOL Global), Minted, uShip and Wetpaint.