Jerry Neumann is a well-known investor, entrepreneur, and professor, who has over two decades of experience in venture capital and the tech industry. As a co-founder of Root Markets, he was one of the pioneers of programmatic marketing. He also ran the venture capital division of Omnicom Group and was involved with the seed financing of many of the first wave of internet marketing firms. Furthermore, Neumann currently advises early stage companies through Neu Venture Capital and teaches Managing Technological Innovation at Columbia University. He has been featured in the New York Observer and the Wall Street Journal, and writes regularly at ReactionWheel.net.