Jason Desimone is the CEO of The Arena. He also is the founder of RoveWorld. Jason has served as Head of Blockchain for Ubik Group since 2017, where he has led development teams implementing solutions for the U.N., AmEx, the Ethereum Foundation, Coinbase, and more. Considered an expert in “tokenomics” and with a passion for evolving systems, Jason has been involved in some of the premier projects in the space. In 2019, Jason advised on the launch of Gemini Clearing™ before partnering with Microsoft and NYCEDC to help launch NYC Blockchain Center - the first publicly and privately funded blockchain project in New York in an effort to create a regulatory sandbox. Jason was appointed to the U.N.’s Blockchain for Impact Commission alongside his roles with Blockchain Climate Institute (BCI) and the Global Blockchain Business Council (GBBC).